ACDI/VOCA is an international development nonprofit organization based in Washington, D.C., United States, that fosters broad-based economic growth, increased living standards, and community development. Incorporated in 1965, ACDI/VOCA's mission is to promote economic opportunities for cooperatives, enterprises and communities through the innovative application of sound business practice.
ACDI/VOCA Social Marketing Lead Jobs 2024 – Kenya NGO Jobs. ACDI/VOCA Kenya looking for “Social Marketing Lead”. Applicants with a Bachelor’s Degree may apply on or before 17th August 2024.
ACDI/VOCA Social Marketing Lead Jobs 2024
The ACDI/VOCA has published a job vacancy announcement on 19th July 2024 for qualified Kenya’s to fill in the vacant post of Social Marketing Lead to be based in Nairobi, Kenya.
Recruiter | ACDI/VOCA (ACDIVOCA) |
Position | Social Marketing Lead |
Location | Nairobi, Kenya |
Country | Kenya |
Total Vacant Post | N/A |
Qualification | Bachelor’s Degree |
Experience Required | Minimum 08 years |
Application Deadline | 17th August 2024 |
Responsibilities
- Support project objectives through social marketing strategy, especially related to strengthening consumer demand for safe, nutritious foods and capacity of food systems actors to meet those demands.
- Conduct formative research to inform the social marketing strategy, including but not limited to barrier analysis, market segmentation, identification of existing messaging materials, identifying priority and influencing groups, etc.
- Implement the social marketing strategy with project partners and stakeholders.
- Provide guidance and support for project staff on how to implement social communication strategies.
- Lead and train project team on how to conduct barrier analyses as a method for identifying behavior change-related messaging for the activity.
- Work with the project M&E team to put in place effective monitoring and evaluation indicators to evaluate the effectiveness of marketing strategies in behavior change.
- Develop gender-sensitive messaging and training materials for project activities.
- Train Community-based Champions to be role models for changing behaviors and social norms that restrict participation of identified groups.
- Write success stories and reports on social marketing approaches or interventions and provide examples of successes, challenges, lessons learned and recommendations.
Qualifications
- Bachelor’s degree in marketing, communication, public relations, or relevant field is required; master’s degree is desired.
- Minimum 8 years of progressively responsible experience in communication, marketing, social behavior change, or related areas.
- Demonstrated experience in identifying barriers to social change and developing sound communication plans that include innovative strategies to address them.
- Excellent written communication skills required, with a demonstrated ability to write reports in a clear, concise manner.
- Experience with USAID or other U.S. Government-funded projects preferred.
- Experience working in Kenya required.
- Fluency in English is required.
Other Details
- Job Schedule: Full time
- Selection Process: Interview
- Salary: Negotiable
- Application Process: Online
To apply for this job please visit internationaljobs-acdivoca.icims.com.